Rebrand an existing company, analyze its structure and design a new identity to strengthen its business.


The Team: Kari Clark, Fernando Pimentel, Will Smith, Ryan Stora. Through extensive research, our team found that Corti Brothers, a locally owned specialty grocery store in Sacramento, had no consistent identity. After numerous visits to their site, nearby competition, and a specially designed survey, we collaborated to design a new, modern system that would attract a younger and wider demographic. The rebrand incorporates the Corti Brothers’ existing knowledge and passion for food and wine, as well as compliments their antique but rustic character.


Concept development, infographics, cross-platform website design.