DESIGN BRIEF

Design a book cover of your choice.

  CONCEPT

How could one resist the classic story of L. Frank Baum’s “The Wonderful Wizard of OZ”? One cannot! The main challenge here wasn’t to inform bibliophiles of a new story. Instead, it was to update and bring this iconic tale into the new age.

The story’s main theme is journey, and two main elements of that journey were the tornado and the yellow brick road. Recognizing that both symbols were similar in shape, through play and exploration one became the other.